Brawler teardown
Figures are labeled by the listing site (source-labeled), not independently audited by WorkAINow.
Snapshot
- MRR: $18,768 (2026-10-01, whatsthe.app)
- Revenue, last 30 days: $48,709 (Source)
- Lifetime revenue: $147,425 (Source)
- Active subscriptions: 3,407 (Source)
- Estimate: ≈$225,216 annualized (method: MRR × 12, ignoring churn and seasonality)
- Estimate: ≈$5.51 MRR per active subscription (method: MRR ÷ active subscriptions)
- For sale: asking $200,000 (Source)
- App Store: BRAWLER- Future of Boxing · Brawler LLC · released 2026-05-01 · rated 4.8 from 2,019 ratings
Pricing
The app is free to download (App Store). In-app purchases listed on the US App Store page:
| Item | Price |
|---|---|
| monthly | $9.99 |
| Discounted Yearly BRAWLR Premium | $29.99 |
| yearly | $59.99 |
| BRAWLER Pro Yearly | $39.99 |
| BRAWLER Pro Yearly | $17.99 |
| BRAWLER Pro Monthly | $5.99 |
| BRAWLER Pro Yearly | $24.99 |
| BRAWLER Pro Yearly | $35.99 |
| BRAWLER Pro Monthly | $7.99 |
| BRAWLER Pro Monthly | $12.99 |
The App Store page shows only names and prices (max 10 items); billing period is unknown unless the name states it.
Paywall
- App Store description: "BRAWLR requires a paid subscription to access all features" (App Store)
- Paywall screen design, trial length and default plan: unknown (not visible in our sources).
Acquisition channels
- Marketing channels listed on its TrustMRR page: meta-ads, influencers (TrustMRR)
Revenue path
| Date | MRR | Other | Source |
|---|---|---|---|
| 2026-08-13 | $10,463 | revenue_30d=$26,469 | Wayback |
| 2026-09-29 | $18,114 | revenue_30d=$46,262 | Wayback |
| 2026-10-01 | $18,768 | revenue_30d=$48,709 | whatsthe.app |
| 2026-10-06 | $20,810 | revenue_30d=$55,611 | Wayback |
| 2026-10-07 | $18,768 | Wayback |
Note: history points can come from different listing sites (see source column), which may compute MRR differently.
Unknowns
- Paywall UI, trial length, conversion rate
- Ad spend, CAC, LTV
- Churn and refund rates